Thursday, June 18, 2009
Calling all coffee lovers
Oh how I love a good cup of coffee. Even in tough economical times, when I’m cutting back on everything, I refuse to buy inferior beans. I consider good coffee a sound investment.
Contemplating life over a cup of coffee improves your outlook. A robust brew after dinner is the perfect way to savor a great meal. Mornings, especially dreary ones, are a whole lot brighter when you can smell the wafts of java coming from the kitchen.
Like I said, a good investment. And after years of health bashing, coffee is now thought to improve your cognitive skills, prevent heart disease and breast cancer, and extend your sex life. (Actually, I just threw in that last one to get your attention.)
So imagine my delight when I read a story about an online roaster who allows you to create your own blend. Their MyBlend feature takes you through a quick quiz to determine your individual taste profile and then a custom product is developed just for you.
My coffee identity: A mild acidity complemented with nutty earthiness and a full, smooth body.
Even better…they have a specially priced MyBlend package through the month of July. You get two 12 oz. bags, plus two 2 oz. sample bags, for $24.98, with free shipping. (I swear they are not paying me to write this.)
The company is called The Roasterie and you can order through their website by clicking here. To add to the golly-gee factor, you can name your blend and personalize the label by uploading a photo.
I haven’t yet received my personal brew so I can’t critique their product, but judging from their website they seem to take coffee roasting very seriously. As well they should. They also have a wide variety of branded blends, including organic and free trade.
What’s your coffee identity?